Why Animal Onesies Are This Year's Bestival Hit
Looking to make headlines in 2013 is Onesie Zoo, an online store specialising in animal onesies, animal pyjamas and kigurumi.
Animal onesies have become incredibly popular over the past couple of years with everyone from kids to adults enjoying the variety of animal costumes that abound.
With the popularity of this form of attire has come plenty of press and media attention as celebrities snap up the furry garments to show off at parties and just about anywhere that they feel that they can get away with them. Boy bands such as JLS and One Direction have helped to create the buzz around onesies in the Western world, but the tradition is not new, animal costumes and the cosplay phenomenon has been a major part of Japanese culture for decades.
Onesie Zoo is trying to capitalise on this craze, as Clare Smith, Director of Creativity explains: “The animal costume business is booming – it’s gone quickly from a festival outfit to people wearing them in their homes and even out on the streets in the evenings. People have always loved dressing up and this is just the latest take on it. It’s encouraging to see the men getting in on the action as girlfriends and wives snap up Panda and Leopard cozzies for their fellas to wear!”
Onesies in general have become a booming trade in the last two years with all-in-one pyjamas and jumpsuits regaining a popularity not seen since the Eighties. Onesie Zoo is focusing on the growing animal side of the craze by selling colourful, cute and cuddly Lions, Penguins and Bears. As Clare Smith divulged “There is such an incredible array of animal onesies out there. There’s something for everyone and an animal onesie to match each individual personality.”
The company also hope to expand into other onesie sectors – Scandinavian style and high fashion houses are keen to cash in on the boom time and they are hoping to partner with other manufacturers to expand their carried range of outfits.
“Kids and adults alike are keen to get their hands on animal onesies, a phenomenon that rarely translates into a boom time for clothes designers. The thing is, everybody can relate to an animal of some sort or another. If you’re the daring type you might fancy yourself in a Wolf onesie or one of the plethora of jungle or wild animals available. If you’re a little more down to Earth you may just opt for a dog or cat onesie.”
Whatever people think (and some think it’s just plain ridiculous) there’s no getting away from the fact that animal onesies are enjoying a boom time. Just take a look at some of the youngsters walking around at the Bestival Festival in September and you’ll see what I mean. The garments are becoming increasingly popular for Stag and Hen parties, also. They are a fun way to enjoy an evening out and they’ll keep you as the centre of attention, that’s for sure.
Animal onesies are here to stay. To find out which animal onesie suits you best – go to Onesie Zoo today and adopt your favourite!
Animal onesies have become incredibly popular over the past couple of years with everyone from kids to adults enjoying the variety of animal costumes that abound.
With the popularity of this form of attire has come plenty of press and media attention as celebrities snap up the furry garments to show off at parties and just about anywhere that they feel that they can get away with them. Boy bands such as JLS and One Direction have helped to create the buzz around onesies in the Western world, but the tradition is not new, animal costumes and the cosplay phenomenon has been a major part of Japanese culture for decades.
Onesie Zoo is trying to capitalise on this craze, as Clare Smith, Director of Creativity explains: “The animal costume business is booming – it’s gone quickly from a festival outfit to people wearing them in their homes and even out on the streets in the evenings. People have always loved dressing up and this is just the latest take on it. It’s encouraging to see the men getting in on the action as girlfriends and wives snap up Panda and Leopard cozzies for their fellas to wear!”
Onesies in general have become a booming trade in the last two years with all-in-one pyjamas and jumpsuits regaining a popularity not seen since the Eighties. Onesie Zoo is focusing on the growing animal side of the craze by selling colourful, cute and cuddly Lions, Penguins and Bears. As Clare Smith divulged “There is such an incredible array of animal onesies out there. There’s something for everyone and an animal onesie to match each individual personality.”
The company also hope to expand into other onesie sectors – Scandinavian style and high fashion houses are keen to cash in on the boom time and they are hoping to partner with other manufacturers to expand their carried range of outfits.
“Kids and adults alike are keen to get their hands on animal onesies, a phenomenon that rarely translates into a boom time for clothes designers. The thing is, everybody can relate to an animal of some sort or another. If you’re the daring type you might fancy yourself in a Wolf onesie or one of the plethora of jungle or wild animals available. If you’re a little more down to Earth you may just opt for a dog or cat onesie.”
Whatever people think (and some think it’s just plain ridiculous) there’s no getting away from the fact that animal onesies are enjoying a boom time. Just take a look at some of the youngsters walking around at the Bestival Festival in September and you’ll see what I mean. The garments are becoming increasingly popular for Stag and Hen parties, also. They are a fun way to enjoy an evening out and they’ll keep you as the centre of attention, that’s for sure.
Animal onesies are here to stay. To find out which animal onesie suits you best – go to Onesie Zoo today and adopt your favourite!